August and September 2007, the Mayor of London Authority
selected Seher from India to help organise the India Now
campaign in London through the Trafalgar Square and Regent
street Festivals in which more than 50 artists and craftsmen
traveled to UK to promote Indian handicrafts, textiles
and classical and folk traditions of India.
Seher and SAARC
India assumed the Chair for SAARC - South Asian Association
for Regional Cooperation - in 2007. To celebrate the spirit
of SAARC and bring the South Asian Region closer, India
organised the first SAARC Cultural Festival. Seher was
selected to help ICCR and SAARC Desk (Ministry of External
Affairs) to design unique projects.
Under the aegis of SAARC and ICCR, Seher organised Jaisalmer
Yellow, a SAARC Artist Camp at Jaisalmer, India, bringing
together well known painters from India, Pakistan, Bhutan,
Maldives , Afghanistan, Bangladesh, Nepal and Sri Lanka
to work on the theme 'Art Unites'.
In December 2007, Seher organised the SAARC Bands Festival,
a three day festival showcasing bands presenting various
genres of music ranging from the ethnic to the fusion.
Leading bands from the eight member nations of SAARC came
together in this unique cultural endeavor. This festival
set a benchmark in the arena of rock band festivals in
India and the South Asian region.
Seher has also organised artists’ camps on the banks
of the Ramganga in the foothills of the Himalayas, on
the beaches of Mauritius, Kerala and Goa, and interactive
workshops around the legendary Khajuraho Temples. Several
such camps have enabled young artistes to interact with
eminent people, present their works together and thereby,
enrich each other. Such visual art camps were organised
by Seher in Canterbury in the UK as well.
Seher identifies itself with excellence, innovation,
creativity and courage. And it is this that lends emphasis
to uncompromising quality and aesthetics, which are today
hallmark of every Seher event.